Our StoryFinland and Japan may be geographically far apart, yet the two countries share a strong bond. Both are characterized by an appreciation for nature, silence, quality and a pared-down aesthetic. These features also united our father Sakari Vienola and his first Japanese customers.
At the time, retailers were completely dependent on the supply of importers and wholesalers. Sakari delivered European products to his customers directly without middlemen, which was exceptional in Japan thirty years ago.
Bespoke services and mutual trust created a foundation for successful partnerships, leading to an in-depth understanding of Japan’s unique culture and ways of doing business as well as an extensive network.
Japan took hold of the next generation as well: two of Sakari’s three children ended up moving to Japan and staying there for years. They now continue their father’s legacy.
Today’s world is of course a very different place, yet many features of Japanese business life continue to stay the same.
Personal relationships and networks, trust, language skills and an understanding of business culture remain the foundation for all that we do. Japan and its unique culture have become rooted into us for good.
We are proud to be able to offer our in-depth expertise in Japanese business culture to our customers. We know for sure that Japan is worth pursuing and reaching!